Friday, August 07, 2015

Advertising Age: Responsible Personalization

I do have a day job. In fact, calling it a 'job' would be an insult. I absolutely love where I work and what I do.  One of the perks of working for one of the largest, global digital advertising agencies is being at the forefront of marketing and technology innovations and being recognized as a thought leader in that space. I was recently published in Advertising Age with an article I wrote called "Responsible Personalization: How Brands Can Build Trust With Consumers."  

Take a look!


http://adage.com/article/digitalnext/responsible-personalization-brands-build-trust/299843/